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Built to outperform a standard storage site

Every storage platform gives you a basic website to get started. Amax Connect is the upgrade: a fast, bespoke site built to rank on Google and turn visits into bookings, capture every lead, and win back the customers who do not finish, still powered by Stora behind the scenes.

A standard storage site vs your site with Amax Connect

What sets your site apart
A standard built-in site
Your site + Amax Connect
Live availability from Stora
Via Stora only
Book & pay online
Via Stora only
Always in sync, no double entry
Via Stora only
Fully bespoke design & brand
Template
Your own domain & full control
Partial
Built for SEO and ranking
Basic
Unlimited pages, blog & content
Limited
Capture every enquiry as a lead
Win back abandoned bookings
See which visits become customers
Bookings only
Occupancy intelligence (Amax Pulse)
A website asset you own and grow

Stora stays your operating system either way. Amax Connect simply puts its power on a website built to rank, convert and grow, that you own.

The difference

Why operators move booking onto their own site

Most operators weigh up three options: a basic listing, a directory profile, or the booking page Stora provides. Here is what your own site does that those cannot.

You own the traffic and the SEO

A directory or a hosted booking page builds someone else's domain. Your own site, with live units and proper structured data, ranks for your town and keeps the visitor on your brand from the search result all the way to the booking.

It looks like you, not a third party

Customers trust booking on your own domain far more than being bounced to a generic subdomain. Your colours, logo, photography and tone carry right through to checkout, so nothing feels handed off.

Fewer drop-offs, more bookings

Every extra click or redirect loses people. Showing live availability and taking payment on the page they landed on converts more of the visitors you already paid to attract.

You keep the data and the relationship

Enquiries, leads and bookings flow straight into your Stora account, not a marketplace that can resell your customer to the operator down the road.

Every lead is captured, not just bookings

Enquiries, waitlist sign-ups and half-finished bookings become tracked leads in your CRM with a follow-up task. A hosted booking page only ever records the completed sales.

Abandoned bookings get a second chance

When a customer does not finish, Amax Connect emails them a reminder and flags your team. Every drop-off becomes a chance to win the booking back, instead of a silent loss.

Compared with a listing, a directory or a hosted page, your own site is the only option that compounds. Every booking, review and backlink builds an asset you own, not one you rent.

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A basic site gets you online. A site built to rank and convert is what turns visitors into paying customers.

The short version

Choosing between Stora’s built-in storefront and a custom website? Read our guide: Stora storefront vs a custom website.

Book a free demo →