Practical advice on selling storage online, marketing your facility and getting the most from Stora.
One of the first decisions a new UK storage operator faces is the physical format of the facility: shipping containers or indoor…
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Most self-storage unit descriptions are written for the operator, not the customer. They list dimensions in square feet, describe the construction material,…
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Google Ads for self-storage can be one of the most cost-effective ways to fill units quickly, but it is also one of…
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Insurance is one of the areas where new self-storage operators most often underestimate their exposure. The risks in storage are real: customer…
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Empty units cost money. The fixed overheads of running a storage facility, such as site costs, insurance, security and software, do not…
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Getting your self-storage pricing strategy right is one of the most direct levers you have on occupancy and revenue. Price too high…
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An honest, operator-focused Stora review: what the self-storage platform does well, where operators hit limits, and how to fill the gaps without…
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What does Stora cost? How Stora pricing works, what drives the figure, and the costs around it that operators forget to budget…
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Abandoned self storage bookings are some of the warmest leads you will ever get. Why they happen, what they cost, and how…
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A single occupancy figure hides more than it shows. The metrics a self storage occupancy dashboard should track, and why a live…
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