If you are weighing up Stora for your self-storage business, the first question is usually the simplest: what does it cost? This guide explains how Stora pricing works, what drives the figure up or down, and the costs around it that operators often forget to budget for.
Stora is a monthly software subscription (SaaS) for self-storage operators. Rather than one flat fee, pricing is structured around the size of your operation and the features you need — the number of facilities and units you run, and the plan tier that unlocks tools like online booking, the built-in CRM and automations. On top of the subscription, card payments taken through the platform carry the usual payment-processing fees.
Because the right plan depends on your unit count and sites, the only source for a firm number is Stora’s own pricing page. Independent software directories such as Capterra and SoftwareAdvice currently list Stora plans from around £99 per month, but treat that as an indicative starting point, not a quote.
Two things decide whether your Stora subscription actually pays for itself, and neither is the subscription itself:
A website that converts. Stora includes a website builder, but it is a shared template every operator gets. It works, but it looks generic and it is not built to win on Google. A bespoke Stora website on your own domain, with your live units and booking built in, turns more of the visitors you pay to attract into paying customers.
Marketing to fill units. The best software in the world cannot fill a unit nobody can find. Budgeting for SEO and local marketing alongside the subscription is what makes the whole thing profitable.
Whatever you pay Stora, you get more out of it with the right layer on top. Amax Connect gives your Stora account a fast, branded website that captures every enquiry and abandoned booking as a lead, and Amax Pulse reads the same account to show how full you really are — physical and economic occupancy across every site — so you know where to act. Both run on the Stora connection you already have.
For most UK operators, yes. Stora powers a large share of the UK’s self-storage facilities and replaces a stack of manual admin. The subscription earns its keep when it saves you time and fills units — and it does that best paired with a website that ranks and converts. See how a custom site compares to the built-in option on our comparison page.
