If you run your facility on Stora, the natural next step is getting that live availability onto your own website so customers can browse real units and complete their booking without being sent elsewhere. This guide explains how live unit sync works, what stays in step automatically, and what the experience looks like for your customer.
Stora gives every operator a hosted storefront, and for many that is a perfectly good starting point. But there are real costs to sending customers away from your own domain at the moment they are ready to book.
For operators who have invested in their own website, their own brand and their own content, keeping the booking journey on their domain is both a better customer experience and a better long-term SEO asset.
Live sync means your website pulls unit data from Stora in real time, rather than displaying a static list you update by hand. The practical difference is significant.
Without live sync, you are maintaining two sources of truth: Stora’s back office and your website. When a unit is let, someone has to update the site. When you change a price, someone has to change it in two places. That admin overhead is manageable when you have one or two units to update, but it becomes a real problem at scale, and the risk of advertising something that is no longer available is ever-present.
With live sync, the website is simply a window onto Stora. When a unit is reserved, it shows as unavailable on your site immediately. When you change a price, it changes on your site. When you add a new unit type, it appears. Nothing on the website needs to be manually maintained.
Specifically, what stays in sync:
Amax Connect is a WordPress plugin that connects to your Stora account through the Stora Public API and renders your live units inside your own pages. You choose where units appear by placing a block in the page editor. The plugin handles everything else: authenticating with Stora, fetching current availability, displaying unit cards in your site’s own design, and routing the customer into a booking and payment flow that completes on your domain.
Because the connection runs through the API rather than scraping a page, it is robust and fast. Unit data is fetched on demand and the booking handoff passes the customer’s details directly into Stora, so nothing has to be reconciled afterwards. Your Stora back office stays the single source of truth for the business.
You can see the full connection sequence on the how it works page.
From a visitor’s perspective, the process feels like one unbroken website. They arrive on your site, browse unit cards showing real availability and current prices, filter by size or location if you have multiple, and move into a reservation and payment flow that looks and feels like your brand throughout.
Because the data is live, what they book is genuinely available. There are no awkward situations where a customer completes a reservation for a unit that was already let, and no need to call anyone to sort it out. The booking lands in Stora, the customer gets an automatic confirmation, and both sides know where they stand.
For customers used to booking hotels, flights or services online, this is exactly what they expect from a storage site. For those who have encountered the alternative, it is a noticeably better experience.
Every page that exists on your domain is a potential entry point from search. Your unit listing page, your size guide, your pricing page: if these live on your own site, they can rank for local and informational searches. If they live on a hosted storefront, they rank for Stora, not for you.
Internal links from your blog posts to your booking pages pass authority through your own site. Backlinks pointing at your domain benefit your booking pages directly. The structured data you add to your site applies to the pages your customers actually use.
This compounds over time. An operator who has built out location pages, published useful guides, and collected reviews on their own domain is building a durable search asset. An operator relying entirely on a hosted storefront is building one for someone else.
Connecting Amax Connect to your Stora account is a matter of authorising the plugin against your Stora account credentials and placing the units block on the pages you want it to appear. There is no custom development required for the standard setup.
If you would like to see it working with real unit data before committing, the live demo shows a working example. Or book a short walkthrough and we will show you how your own availability would look and behave on your site.
Amax Connect puts your live Stora availability and prices straight onto your site, with bookings and payments built in. Take a look, or let us walk you through it.
